We’re refreshing our brand…

A billboard advert with Ecology's new brand, which says 'Lending our power. In a world that doesn't add up, daring to be different is our calling, lending our power so everyone's story gets a chance to thrive.'

For over 40 years, we’ve stood for something different. Providing loans on homes others wouldn’t lend on: allowing us to support people and communities through innovative housing initiatives and protecting our planet by funding energy-efficient homes and renovations.

And now, in a world that doesn’t add up, the need for Ecology to lend its power is greater than ever.

That’s why we’re refreshing our brand – to make sure more people know about us and the positive difference we deliver with their support.

Ecology building Society refresh brand video
Watch our video to learn how and why we are updating our brand.

We want to grow our Membership and grow our impact. We want Ecology to be more relevant and relatable to more people. We want to make sure your Society can deliver its Purpose and do even more to support people and our planet.Refreshing our brand has been approached carefully, with consideration for everything that’s made us successful in the last 40+ years. So, while we’ll look a bit different (fresh, modern and vibrant!) later this year, we’ll always remain true to our Mission and Values. From leading the way on ethical finance to demanding more from those that make the decisions that affect our planet’s future.

The same Ecology you know and love. An exciting new chapter for more people to share.

Published: 1 May 2025

Author: Olivia Kempsey