London-based artists Jessie and George wanted to find an affordable property that they could treat as a home, not just an investment. Given the pressures of London’s inflated housing market, it was a challenge for them to find somewhere suitable, their options eventually becoming limited to the city's outskirts. Keen to return to their community in the heart of London, they decided to look beyond the confines of the mainstream housing market.

Andy, an architectural designer, and Lorna, a charity development manager, wanted to improve the energy efficiency of their home, an old railway cottage in Hereford, as well as creating more space to accommodate their growing family.

Bath Street Collective Custom Build is home to four separate families that came together to purchase the site and build a tenement block containing a custom-made flat for each owner. The families were excited by the prospect of being able to build their own property and inspired by the idea of creating affordable high-quality homes with exemplary environmental credentials.