This Privacy Notice may be updated from time to time. This means we may send you an updated copy (depending on whether we are required to do that or not) or notify you of the changes.

We may use automated decision making using your personal information.

We use automated decision making to check that we can enter into an agreement with you, and also carry out our legal and regulatory obligations (e.g. when complying with UK money laundering regulations).

You have certain rights over your personal information when using automated decision making. If you would like more information on this, please see the “Lawful basis and data protection rights” section above.

There may be some circumstances where we use your personal information for profiling, this where we look at your personal data to evaluate certain things about you.

For example, to help us provide a consistent service and give people the best products and advice at the right times.

We’ll always make sure the way we process your information is safe and not unfair to you.

Where possible, we’ll keep your details anonymous and use your information only to produce statistical reports, so you won’t be identified from the data.

You have the right to object to us using your personal information for profiling activities. Please refer to the “Lawful basis and data protection rights” section for more information.

Use of Anonymised Data for Analytics and Marketing

We may use anonymised and aggregated data derived from your personal information for statistical, research, or marketing purposes. For example, we may analyse anonymised data to better understand how people interact with our services or to improve the relevance of our advertising on platforms such as Google Ads. This may include the creation of anonymised audience segments for use in digital advertising campaigns (e.g. Google audiences), but this data does not identify you as an individual.

Anonymisation is the process of removing or modifying personal identifiers so that individuals can no longer be identified. Where we anonymise data, we follow the Information Commissioner’s Office (ICO) guidelines to ensure the data cannot reasonably be re-identified, either on its own or when combined with other information.

We do not use identifiable personal data for digital advertising without your explicit consent.

We also use cookies and similar technologies to collect data about how our website is used. For more information, please refer to our Cookies Policy.

We may use your home or correspondence address, phone numbers and email address to contact you about new products and services.

We may also use other platforms (e.g. Facebook and Google) to contact you according to your online preferences such as your cookie settings.

You can request we stop our direct marketing at any time by emailing [email protected] or by writing to Ecology Building Society, Ellis House, 7 Belton Road, Silsden, Keighley, West Yorkshire BD20 0EE or by following the instructions on how to unsubscribe within each marketing email.

While we hold your data we will take reasonable steps to keep it safe and secure, and we will regularly review the rules around how long we keep it for.
A copy of our retention schedule can be found here.